Program Description:
This course provides participants with tips and
techniques for hosting seminars, as well as how to
optimize sales opportunities at other events such as
association meetings and business fairs. The focus is on
using group events as a marketing tool to promote sales.
After successfully completing this course, you will be able to:
- Identify group event opportunities
- Identify over-lapping characteristics within personal
and professional groups
- Profile a group to identify common needs
- Develop event strategies that satisfy group needs
- Identify resources required to host a seminar with attention to time and cost efficiencies
- Create an action plan and timeline to host a seminar
- Maximize sales results generated from group events.
Who Should Attend:
Personnel who have responsibility for attending,
participating in, or hosting community-based group events.
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