Program Description:
This course will provide participants with the background required to interact successfully with small business customers. Core business terminology such as business legal structures, business types (industry sectors), operating cycles, and business life cycles will be defined and explored. Business cycles and how they drive the need for bank products and services will be examined.
After successfully completing this course, the student will be able to:
- Identify common characteristics of the small business market, including business statistics and owner demographics
- Describe the different types of business legal structures
- Describe the most common small business types (industry sectors), and identify the operating cycle for each type
- Identify the four general banking needs, and list small business banking products that fall within the four need areas
- Explain how operating cycles (day-to-day operations) drive the need for bank products and services within each of the small business types
- Identify the life stages of a small business and describe how they shape a business' priorities and need for different banking products and services
Who Should Attend:
Bank personnel who have had limited exposure to the small business market but are responsible for servicing or selling to small business customers.
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