Program Description:
This AIB course helps participants plan and execute a
successful sales campaign focused on one product or a
small group of products. It includes a step-by-step
worksheet to create a successful sales campaign, and
helpful tips for advertising, including an explanation
of federal regulations and definitions.
After successfully completing this course, the student will be able to:
- Locate and utilize demographic information to
match bank products to your available customer base
- Prepare bank personnel for a successful sales campaign
- Create and maintain enthusiasm for your sales campaign
- Identify applicable regulations for advertising the campaign
- Develop a sales campaign that gets the attention of your customers
- Use creative methods to track the progress of the campaign
- Evaluate and celebrate the results of the campaign after it has ended
Who Should Attend:
Personnel who manage, lead, or are involved in a branch
sales campaign to enhance the sales of a bank product.
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