Program Description:
This course will provide skill development appropriate for a sales leader. Participants will learn both sales and management skills. Participants who successfully complete this course and either complete the Banking Today course or have three years experience in the banking industry will receive the AIB Sales Manager Certificate.
After successfully completing this course, you will be able to:
- Identify the six steps to the relationship selling process and successfully use sales skills and techniques
- Use a systematic method for establishing a portfolio of new and existing clients
- Provide ongoing coaching motivation to support the sales team
- Plan and execute a successful sales campaign focused on one product or a small group of products
- Utilize techniques for hosting sales seminars and optimize sales opportunities at other events
- Use non-monetary and small-dollar-value awards to recognize, reward, and motivate employees toward continued and improved performance
- Recognize ethical behavior in banking from a personal and organizational perspective
- Effectively lead meetings and use them as opportunities to communicate, solve problems, and make decisions
- Segment accounts in order to market appropriate products and services to the bank’s most profitable customers
Who Should Attend:
This course is designed for people who are responsible for the sales function in a bank, whether or not they have salespeople reporting directly to them.
|
