Program Description:
The Institute of Certified BankersTM(ICB) is dedicated to promoting the highest standards of performance and ethics within the financial services industry. This webinar has been approved for 2.5 CFMP & CRCM credits.
With everything else going on in the financial services industry, more than ever it is important that your advertising and marketing efforts are effective. But in the rush to attract new business and keep the clients you have, compliance requirements can be easily be missed or ignored. Is your marketing department communicating with your compliance staff?
This session will help. What can you say in advertisements? What do you have to say? What can you not say? There are many different sets of rules that govern these questions, and more are on the way. How about your promotional efforts - contacting prospects and customers to let them know what you have available? As the compliance environment changes and becomes more complex, you have to stay on top of all the rules and regulations. This session can help.
This 2-Hour Webinar Covers:
- Increased attention to unfair and deceptive acts and practices (UDAP) - how can you stay clear of trouble?
- New Reg. Z rules - not just rules affecting a new type of mortgage, but new advertising rules for all types of mortgage loans (many new restrictions)
- Consumer deposit products in Truth in Savings
- Existing rules for consumer loan products in Regulation Z
- Fair lending when marketing lending products
- "Equal Housing Lender" statement and the logo - when must these be used?
- Advertising over the Internet - different standards?
- Soliciting via the phone and e-mail: the Telemarketing Sales Rule (TSR), Junk Fax, and CAN-SPAM
- Privacy implications - sharing information under Privacy regulations and FCRA
- Promotions - drawings, giveaways, bonuses, etc.
- Tax implications, and what not to say when talking about tax breaks
Who Should Attend:
This session would be useful to anyone involved in the development and marketing of your institution's products and services, including the marketing department, compliance officers, auditors, business managers, sales and service staff, and anyone else whose duties involve promotion.
Presenter:
Carl Pry is a Certified Regulatory Compliance Manager (CRCM) and Certified Risk Professional (CRP) who works in Lending Compliance for a large financial institution in Ohio. Prior to this, Carl was a manager in the Finance & Performance Management service line for Accenture. Through his working career, as well as through his experience as a banking attorney and officer, he has provided a variety of regulatory compliance and financial performance services to financial institutions and other clients throughout the country. He has written extensively regarding consumer and commercial compliance, tax, audit, and financial institution legal issues, and is a frequent contributor to and currently serves on the Editorial Advisory Board for the ABA Bank Compliance magazine. He has spoken at dozens of banking, compliance, and state bar associations, and has conducted training sessions for financial institutions across the country.
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